Monthly Archives: July 2010

Sleepless In General

By | Peeks | No Comments

My nightstand has a permanent dust-free zone in the shape of my Moleskine, because my best ideas arrive moments prior to my departure. As my eyes shut, my brain storms and I usually sit up in bed, position my laptop on my thighs, or grab a pen, and get to work on my next idea. Apparently, my night-owl nature is actually a side effect of what some consider a syndrome called circadian rhythm sleep disorder. That’s also why I’m coming to you live at 12:19 a.m. on a “school” night. If you’re up reading this, you may be afflicted.

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The Old[est] Couple

By | FYI | No Comments

No, that’s not a typo. These two really are the oldest married couple in Britain. The happily married and (apparently) capable couple is alive and, well, living proof that once in a [great] while, marriages work out. This one in particular, for the past 77 years. The husband, Ralph Tarrant (107), was pleasantly surprised to receive a birthday card from the Queen – talk about mad Facebook points if She writes on your wall. He and his wife, Phyllis (101), have their own flat in Broomhill, Sheffield. More? Go here.

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Painless Perspective

By | Neat-o | No Comments

Walking a mile in someone else’s shoes could be gross and painful; however, not nearly as gross or discomforting as the surgery and associated recovery time it would take to see the world through someone else’s eyes… People should refrain from suggesting either as a way to take on a different perspective. I am always amazed with the Universe…always have been. One of my favorite books growing up was called, um, I forget the title, but between the hardback covers were 20 to 30 high-resolution photos of the planets…(recall: My Very Educated Mother Just Served Us Nine Pizzas). In 1989, only 15% of the reason it was one of my favorite books was because it was primarily photos; fast-forward and that percentage is now closer to 85%. Combine an asinine assessment of a common cliché and an 80’s anecdote, and we have arrived at my conclusion: a pain-free way to see our galaxy through different wavelengths.

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4 Things I Learnt In Chicago

By | Peeks | No Comments

Just arrived back from the ACT Enrollment Planner’s Conference in Chicago and I’m happy to be home. I didn’t have much free time to enjoy the sites the wind dances around, the sounds the wind moves, or the smells the wind carries, but I did manage to make a couple new friends and maybe even a business relationship. I also learned a thing, or four. 1. I’m not a salesman (yet) Put me in a room full of potential clients during a social and I’ll contently play the wallflower – Miller Light in-hand, of course. I haven’t mastered the uninvited “hello, my name is…” it often requires to spark a stranger conversation. Thursday evening, I played my part. After shopping Nordstrom’s anniversary sale and borrowing some cologne from Boss, I made my way to the sixty-minute reception for attendees of the conference. By request, I was handed a Miller Lite. By default, I tipped the server and proceeded to weave…

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Lost & Found

By | Neat-o | No Comments

A brain game I often played with my Step-mom as a child involved taking a recognizable, ordinary object, such as a coffee mug, and coming up with different uses for it. For instance, it could be used as a coin jar, or to capture a lightning bug, or a Christmas ornament (on a strong tree). The imagination is powerful when there are no rules, or pre-exhisting notions about what something actually is. On a similar note, you could look at these interesting pictures of abandoned properties and wonder what their story was … or, just make one up for yourself. You might discover something about yourself through the explanation you imagine for each destination’s demise.

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These Belong To

By | Ads | No Comments

Rather than having your mom write your name on the inside seam of your tight whites, why not attach a name patch? Blume is a line of men’s/women’s/dog’s/baby’s underwear that offers a level of personalization via a stitched-on patch. To build brand awareness, Blume (with the help of a creative team) released a series of three magazine ads that exploit the volatile nature of high-profile relationships. The tagline for the campaign: “When you’re almost sure it’s gonna last forever…” I’m not sure I want a pair of underwear that lasts that long.

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Egg Handling Fee

By | Ads, Humor | No Comments

Last year, Ally came out swinging with a series of ads depicting children in one of several different situations that mock a real-life scenario you might find yourself in with “other” banks. They test the patience and understanding of children, who are not familiar with how banks work, and they do it in a way that suggests the children are part of a focus group, or study on human behavior. The moderator portrays “other” banks and responds to the children’s inquiries with simple (yet, flawed) banking logic. The close-in cuts of the children’s faces, (which are all classic), are followed with Ally’s response – a solution to the common bank. Part of me feels bad for the kids. The other parts of me feels bad for me, because I can relate…as I’m sure many of you can, too. Ice Cream: Truck: Pony: Automated: Bike: Hide-and-Seek: Eggs: In addition to putting their ads online, they compiled a short reel of behind-the-scenes…

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The Impact FaceTime Ad[d]s

By | Ads | No Comments

Who wouldn’t get a little throat knot after viewing a one-minute video of connections between loved ones set to Louis Armstrong’s When You’re Smiling? The spot aired last month and ends with a couple communicating in ASL saying “I love you”. Touching. These emotional ads highlight one of the many new features of the iPhone 4 – FaceTime. A video/voice call feature that requires the iPhone 4 and a Wi-Fi connection. Without further ado, here it is. FaceTime: The subsequent four spots, which aired Sunday, are set around a similar theme: the impact of a being able to see someone face-to-face… to encourage a smile (and see what’s underneath). to get input on a new do. to introduce a recent addition to the family. and, to deliver some big news about a project. Watched in succession, they somewhat lose their individual emo-effect, but I’m sure many can relate to one, (and Apple banked on that). Smile: Haircut: Meet Her: Big…

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I Really, Willy Wanka One

By | Neat-o | No Comments

Paint me with that brush; I like art. This, however, makes me appreciate art that much more. Take a memorable childhood movie memory, mix with color and a little imagination, (perhaps a snozberry or two). Apply ingredients to a stretched canvas and this is what you get. Solid. Art. Work. (by Rich Pellegrino) Purchase this print Other work by Rich Pellegrino

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