Monthly Archives: August 2010

Brand Boutiques

By | Neat-o | No Comments

Pop Tarts recently opened a bakery, (if that’s what you call it), in New York. You can visit a Mr. Clean car wash in Ohio, Atlanta and Texas and now Tide is entering the dry cleaning business with three stores in Kansas. A product/brand-specific boutique is brilliant marketing and a great way to boost brand/product presence in social media. Why? Consumers can see realtime the product’s life cycle from start to finish Brands can demonstrate product applications in unique ways A physical market presence outside the aisle strengthen the brand, reinforces the products value and gives consumers a way to connect on a whole new level. Using location-based updating services (Twitter, Gowalla, foursquare, and now Facebook) these brands can have people check-in, invite friends and share the experience with their social circle. I propose a restaurant where, in place of typical tabletop catsup and mustard, you find Hidden Valley Ranch Dressing…chilled of course. They could call it “The Ranch Ranch,”…

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See What I Did There?

By | Items to Ponder, Peeks | No Comments

Social networks make it easy to share anything and everything with the world. That’s why Vegas’ branding statement has been (unofficially) rewritten to: “What happens in Vegas ends up on Facebook.” The appropriate moments captured are a perfect way to share with friends and family, (and sometimes co-workers), the amazing time you had – what you did, saw and experienced. You can’t take everyone on your vacations and sometimes the diatribe doesn’t quite tell a story like a photo can. Some things are not for sharing. The inappropriate moments captured are for those present in the situation. They are perfect for embarrassing someone, getting in a healthy laugh, remembering what you wore (or didn’t wear), and/or reminding yourself that you’re no longer in college. You don’t invite all of your Facebook friends to a birthday/bachelor/bachelorette party for a good reason. A party, by default, involves the act of partying, and while you may love your family and many of your…

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Some Fun Shirts

By | Humor | No Comments

Clothes can be a great way to express yourself … how you’re feeling, the team you support, your religious or political affiliation – these are just a few of the ways clothing can define the wearer, or express his/her opinion. If you’re looking for some new threads, check out some fun t-shirts from Threadless.

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Wishing Well

By | Items to Ponder, Peeks | No Comments

Think of all the occasions we append with wishing… birthdays losing an eyelash tossing a coin to where the Goonies dwell 11:11 a.m. / p.m. upon a star before (and after) a test splitting the wishbone rubbing a genie’s lamp (I still have yet to find one) To preface the following suggestion, I will say that I enjoy making a wish. Even if those eyes-closed, breath-held, fingers-crossed internal thoughts are far-fetched and highly unlikely…(because, absurdity is encouraged when making a wish). The more outrageous my wishes, the more purposeful the moments are in between, when my eyes are open, my fingers un-crossed and I’m breathing. Think about how many wishes you come up with in your lifetime. If your wish doesn’t come true, where does it go? Most of mine joined geometry and my (once impressive) knowledge of the periodic table in a dark corner of my mind. That doesn’t mean I don’t still make the occasional wish; it just…

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Over My Head

By | Peeks | No Comments

A couple weeks ago, I spent about two hours on my balcony with a good friend scanning the sky, trying to distinguish planets from stars. It’s much harder than you think.1 Wine + stars = deep [red] conversation. Discussion topics included: The Universe and everything that’s out there. For the record, “out there” is a big place. As comparison, “out there” is greater than, or equal to all the stuff that “she says” … and “she” says a lot (mostly inappropriate). Energy transfer. Energy can neither be created nor destroyed, and as our Universe expands, less energy per-(measurement of area) is available for transfer. Chupacabras. Enough wine will cause a raccoon, medium-sized dog, or a large cat to appear as if it is a chupacabra. Life. It’s too short.1 Grab a friend, grab a bottle, (telescopes are a plus), and grab two glasses…cheers/here’s to the stars. 1. probably something she said

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Ross Is Near A Computer

By | FYI | No Comments

In addition to your [Facebook] friends and family knowing what’s on your mind, who you’re friends with, (and a handful of other info), you can now keep them apprised of where you are, using a service other than Gowalla and/or foursquare. If you don’t already use foursquare or Gowalla, then you are like me (and anyone else who has plenty of good reasons for not doing so). For those that do use a ‘this-is-my-location-come-stalk-me’, or an ‘I’m-currently-away-from-my-house-please-rob-me’ service, and actually want people to know the “where”, check out the new feature from Facebook – Facebook Places.

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In-Flight Purrrchase

By | FYI | No Comments

I once heard that the majority of sales revenue from in-flight magazine purchases is generated from pet-related products. Most people are without their pets while on vacation, so they miss them and think, “Oh, that padded stepladder for Mittens will help her get hair all over our clean sheets!” Or, “Baxter will love that modern dog dish set, just enough to never notice the difference between it and an upside-down frisbee.” So, what did my first in-flight purchase between Austin and O’Hare yield? A wine breathing carafe that aerates a bottle of wine in minutes! That’s right. I miss my full-bodied red wine collection. Enough to order the carafe and wait three months for it to be delivered. I’ve shared the phenomenal difference between how a wine tastes, before and after aerating, and they (only one person) agree that it was a solid purchase. Not only because it is made out of hand-blown glass, but because it really does treat…

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Pee Green[er]

By | Neat-o | No Comments

Looking for a way to reduce your impact on our planet? Now you can! Wash your hands with toilet water! That’s not a serious statement, but its technically accurate! Keep reading! Pee greener. No, not from dyed St. Patrick’s Day beer, but by utilizing this combination sink/toilet that recycles the waste water from washing your hands and uses it to flush your potty and paper. Granted, you have to straddle a toilet to wash your hands, but we have made bigger sacrifices in the name of being sustainable. While this is a great green invention, it may not be for everyone. I, for instance, already own a combination sink/toilet…it’s called a shower. Take a closer look at the Caroma Profile Smart.

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Divorce Insurance

By | FYI, Humor | No Comments

In Bigger and Blacker, Chris Rock notes that the only thing worse than getting taxed is paying for insurance. He continues, saying: “They shouldn’t even call it insurance. They just should call it ‘in case shit.’ l give a company some money…in case shit happens. Now, if shit don’t happen, shouldn’t l get my money back?” In the case of marriage, 50% of the time it fails, every time. While I’m fairly certain1 no pre-nup is airtight, you can invest in something called Divorce Insurance to protect your assets in the event that shit happens. What is Divorce Insurance? Basically, it covers the cost of your divorce. From what I understand, this would include money related to attorney fees, court costs, etc. – it does not protect your “half”. Should you get Divorce Insurance? Only if you plan to get married; otherwise, no. Even if you’re already married, you can calculate the probability of divorce. However, I strongly recommend you…

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Bad Ass Spider

By | Ads | No Comments

Mentos has a new ad campaign they’re running in the UK for their Rainbow candies. This is an interesting take on a common situation most XYs have been a part of… Girl sees spider. Girl expresses fear, regardless of the distance from said spider. Boy comes to the rescue and captures/releases the spider, or just kills it. Day = saved. Not quite how this plays out…

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