Monthly Archives: October 2010

Reduced Ad-tention Spans

By | Ads | No Comments

The 15-second ad is replacing more and more 30-second ads in response to reduced attention spans among viewers. Fewer seconds equal more commercials in one break (and less time to get your message across), but research has shown people pay more attention to shorter ads. Popularity of the 15-second spot is on the rise – up 70 percent over the past 5 years to 5.5 million last year, (according to Nielsen). Rising, even considering the difference in audience drop-off between a 30-second spot and a 15-second spot is only 1 percent, according to Jeff Boehme, chief research officer for Kantar Media. On average, about 5 percent of an audience viewing a 15-second commercial will give up on it. The number jumps to about 6 percent for 30 seconds and 6.5 percent for 60 seconds Procter & Gamble, the largest advertiser, doubled its number of 15-second spots from 2008 to over 299,000 last year. Walmart, the largest retailer, increased 15-second spots…

Read More

Contagious Yawning and Autistic Children

By | FYI | No Comments

About 45% of humans experience contagious yawning. Even seeing an animal yawn can trigger the same in a human. Mid-descent during a plane ride, Molly Helt, a clinical psychology researcher at the University of Connecticut, tried to encourage her autistic son to relieve the pressure change by yawning in front of him; however, he did not yawn. This led Helt to conduct a comparison study between 28 children with autism and 63 children without. The experiment involved observation of their reactions when observing someone read them a story and pausing to yawn. Of the children diagnosed with full autistic disorder, none yawned. She found that yawning requires empathy, or an understanding of someone else’s feelings, and most autistic children will not copy this behavior. Full story at MSN.com.

Read More

Mr. Sandman Is A Tricky Bastard

By | Humor | No Comments

I know you’re not supposed to remember your dreams, but this one has been on my brain for a few hours and I can’t seem to forget it. The short story, or I guess I should say, the part I remember goes like this: I was reading through a magazine about maintaining a healthy lifestyle and came across a month-long calendar to help readers do just that. During the week, the calendar suggested various types of exercise and meal options. For instance (keep in mind, this is a dream): Monday – Thursday: Have four moderate meals throughout the day at three hour intervals, starting with breakfast. Your last meal should consist of something that will replenish the calories burned during your evening exercise. Practice some new yoga before bed and make sure to stay well hydrated (water is the best option) throughout the day. Look for organics when available and avoid processed foods and caffeine if possible. On the weekend,…

Read More

How-To: Line Dance

By | Humor, Items to Ponder | No Comments

People always talk about a line we’re not supposed to cross, (but many of us want to). Albert Einstein said, “Anyone who has never made a mistake has never tried anything new.” I try to make a mistake on a daily basis, but I never regret anything. If you learn from your mistakes, then you can surely avoid those situations pegged “regrettable” in the future. To that end, I sometimes cross the invisible line. Feel like you’re ready to do the same? I will use a recent story from my life to create an anecdote out of the steps one needs to take when effectively crossing the line. Situation with line arises. My brother and his wife just had a baby girl. The proud father takes a picture of baby girl and sends to family members who have yet to meet her – namely me. Say/do exactly what you feel like saying/doing. This is usually the first thought you have….

Read More

Exercising Etiquette

By | Really? | No Comments

I don’t go to the gym to babysit. I don’t even go to the gym to talk. I go to exercise. So, while I’m getting my swell on (I’m not swollen), it really irks me to have it ruined by a general lack of common sense, poor personal hygiene, or absent-minded manners. I understand the gym is a public place and not everyone is as considerate as I am, but seriously…take notes. Potpourri is not deodorant, nor is it cologne. Cologne is not deodorant, nor is it body wash. The numbers on the dumbbell rack correspond to weight. Put them back where you got them. Bad form due to excessive weight is just bad form. Chill out bro-tien. Clean your hair gel/grease/dander off of the equipment after you use it. Gross. Don’t fart in close proximity to others. In fact, just don’t fart in the gym. Hey, creeeper, see the girl using the adductor machine? Yeah, she sees you too….

Read More

Africa: Advertising’s Next Big Thing

By | Ads | No Comments

I read an article about advertising this morning. If the first two words weren’t shocking enough, peep this: Currently, Africa and the Middle East (combined) make up 2.9% (or $14 billion) of the $482.6 billion (or 100%) of the global advertising market. Those two (the fastest growing markets) are poised to increase to 3.5% by 2014. Martin Sorrell, of WPP (the world’s largest ad agency by revenue), said WPP generates $500 million from Africa. If you’re familiar with ad revenue, $500 million is not very impressive for an entire continent; however, keep in mind most African country’s advertising markets are delivering what what many of my junk emails promise: double-digit growth percentages!!!1!! Damn. Ad agencies and companies are looking far beyond the progressive, forward-thinking South Africa, which is on track to have an ad spend of $4.7 billion this year. Countries like Kenya, Ghana, Nigeria, Uganda and Mozambique are all targets of major worldwide agency’s advertising dollars, (or the respective…

Read More

Download Your Facebook Footprint

By | FYI | No Comments

Have you ever been on Facebook wanted to download… all of your pictures and videos? all of your wall posts? all of your messages? Psst. You can. Under your Account Settings, there is a link next to Download Your Information. Guess what it allows you to do. Download your photos, videos, posts on your wall, all of your messages, your friend list and other content shared on your profile. Now you can quickly review how much time you’ve wasted on Facebook over the last six years. It’s surprising.

Read More

The “Hand-Me-Down” Beer Get’s Repackaged

By | Ads | No Comments

Regardless of whether or not the mountains are blue, Coors Light is never cold enough to drink. Now, another top-shelf beer, one many of us have shared with an older (much older) family member, is getting in the game. Anheuser-Busch’s Busch Light, aka discounted Bud Light, has new packaging that incorporates thermochromatic ink to indicate when it’s the perfect temperature to, um, enjoy. I’m not sure about you, but every Busch Light I’ve enjoyed had, was served slightly warmer than room temp, and a tiny bit colder than the palm of my dad’s hand. Maybe A-B should concentrate on taste instead of temperature, because no matter what temperature you have it at, Busch Light beer still tastes like your first.

Read More

Fun Ones

By | Humor | No Comments

Stuck, knee-deep in emails yesterday afternoon, I found myself breaking away to remember a comedian I was introduced to, (not literally), in college. If you’re unfamiliar with Steven Wright, then you don’t know him. He is a comedian who tells quick, witty, self-fulfilling jokes (for the most part). Here are a few of my favorite.. I’d kill for a Nobel Peace Prize. Half the people you know are below average. 82.7% of all statistics are made up on the spot. A clear conscience is usually the sign of a bad memory. The early bird may get the worm, but the second mouse gets the cheese. I almost had a psychic girlfriend … but she left me before we met. How do you tell when you’re out of invisible ink? Depression is merely anger without enthusiasm. I intend to live forever … so far, so good. What happens if you get scared half to death twice? My mechanic told me, “I…

Read More

Better [Late] Than [N]ever

By | Peeks | No Comments

What a serendipitous and splendid weekend… Saturday’s Boobie Bash, (an event to raise money for the YPC of Austin’s Komen Race for the Cure Team), was a huge success, both in the turnout, donations and my personal enjoyment. I don’t win things very often, but with my raffle tickets (via donation), I won a one hour wine tasting for six and a haircut at TONI&GUY. Later on, among some new friends, I missed a call from a number not in my contacts. After multiple missed attempts, I concluded it must be an emergency and left the festivities to answer it. An ex-girlfriend felt compelled to call (sometime around midnight) and apologize, reminisce, clear some things up and update me on her life. We talked for over an hour, during which, I accepted her sincere apology, updated her on my life and gave her a single piece of advice: work on your timing.* As I fell asleep, part of me was…

Read More