Chew On This

By October 15, 2010 Ads, Neat-o No Comments

Trident Layers is launching a “fresh” non-traditional marketing campaign built around their integrated campaign’s slogan: “So good you’ll want to get paid in gum!”

In New York City, at designated Trident Layers cab stands, pedestrians can present a pack of Trident Layers gum in exchange for a cab ride anywhere within city limits.

If you’re in the city (on October 21), head over to Broadway & 42nd street between 6:30 a.m. and 2:30 p.m..

Don’t forget your [Trident Layers] gum.

Source: MediaPost

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