Because it is cat poop.
There are few smells that match the piercing smell of a newborn cat turd. To ice the chocolate cake, few house-broken indoor cats will go the extra distance, [omitted pun: take the extra step] and cover their gift.
This does two things.
- Decreases the time from birth to scent arrival in your olfactory
- Further promotes the idea that cats are arrogant and stubborn*
It’s one of those immediately noticeable fragrances that lingers and, as a cat owner, I ask: Do ya have to…do ya have to let it linger?
Arm & Hammer has developed a solution (to feline fecal odors, not The Cranberries). Double Duty, A&H’s new cat litter, eliminates “58 percent” of cat-related “stool odor” and “improves your home environment.”
(Not sure how it accomplishes the latter, but I’m anxious to find out.)
Here’s the new commercial about A&H Double Duty from Ferrara & Company, a New Jersey-based advertising & marketing firm.
Interested in reading more? I was, and learned cat litter sales in the US were $1.83 billion last year, which led me only to think: shit!?.
I read said article [omitted pun: covering cat litter] at nytimes.com.