Monthly Archives: August 2011

Marketing Mrs. Spelling

By | Ads | No Comments

I’m skeptical that Old Navy’s latest bargain clothing line of U-shirts was a mistake. I dont think it was, (yes, I did that on purpose). Old Navy recently produced a ton of t-shirts sans an appropriate apostrophe and it made news headlines for, supposedly, a marketing mishap. That said, the spelling error got free press coverage, where if they were just printed, they would have just sold to their existing customer base. Take me, for instance. I haven’t shopped at Old Navy since high school – hell, I couldn’t tell you what any of their clothing even looks like, but if you showed me one of their “limited edition” t-shirts, I would make an immediate connection to (perhaps a brilliant marketing) mistake. So I ask, is it a bad thing to get noticed for a bad thing? In the case of Old Navy, I don’t think so. It’s not like they did something malicious – killed a seal, punctured the…

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You Ain’t Your Consumer

By | Ads, Items to Ponder | No Comments

I recently reinforced an inherent truth I’ve understood for sometime: I am not my customer, and without market research, I will never know him or her as well as I think. I’m sharing because it’s clear that many Bs make the presumptuous mistake of thinking they know their Cs. Last year, I setup a product-specific PPC campaign and began adding keywords/terms I thought my consumers would search with. Thankfully, I also had the foresight to add terms I was familiar with, but didn’t think they would be using – at least not as often. Turns out, the industry came up with a commonplace name for this product and were searching heavily to try and find it. However, the name they assigned was not the key term I was bidding heavily on. Within 30 days of the PPC campaign, I noticed the runt of my ads out performing the ads I spent more time and energy developing. Immediately upon discovering my…

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Hi, C-Cups

By | Blog, FYI | No Comments

Here from one of my creative Tweets? Sorry. I’m shameless when it comes to breast cancer. While I’m at it, I’ll go ahead and say hi to the A- through Z-cups. According to BreastCancer.org, “1 in 8 women in the United States will develop breast cancer over the course of a lifetime.” According to Facebook, I have approximately 850 female friends. Based on the aforementioned stats, 102 of them will develop breast cancer. I do not like those odds. Agree? Prove it. Donate to the Texas Mamma Jamma Ride and support me and Team Komen Austin (I’m the captain!) in this year’s ride. Thanks for your support, @rossclurman About the Texas Mamma Jamma Ride About the Austin Affiliate of Susan G. Komen for the CureĀ®

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Chest Protector

By | Peeks | No Comments

Here from one of my creative Tweets? Sorry. I’m shameless when it comes to breast cancer. Last year I left breast (pictured above) cancer in the dust. This year I’m doing it again, and I am honored to not only be part of Team Komen Austin, but also the team captain! Join me in my fight against breast cancer. Visit my personal donation page and make a donation to me (and Team Komen Austin). Thank you for your support! @rossclurman About The Texas Mamma Jamma Ride – The Texas Mamma Jamma Ride is a recreational bike ride to raise much needed funds for our central Texas neighbors coping with breast cancer. This festive event saves and improves lives by supporting 11 local nonprofit organizations providing diagnosis, counseling, medication, and support for thousands of our neighbors coping with breast cancer. Since our inaugural year in 2009, the Mamma Jamma Ride has raised an astounding $1,000,000. About The Austin Affiliate of Susan…

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Crap On My Desk

By | Peeks | No Comments

Someone left a number two pencil on my desk this weekend and it caused quite a stir this morning. It even had teeth marks in the school-bus yellow paint, which means this person probably multi-tasks and works with their hands. It’s been a while since I blogged, so sorry if this seems trivial. It is, but I like to write and I’m trying to break in a new keyboard I’m not necessarily sure I’m fond of yet. Who still uses those “let’s-go-take-a-test” pencils? It even had the extra eraser that fits over the standard eraser, for even more erasing. Needless to say, it was a serious writing utensil, and clearly misplaced by someone who makes a lot of mistakes. How did I establish this? Well, dear Watson, if they didn’t make mistakes, they wouldn’t have left it at my desk, and probably would have no need for the extra rubber securely capping the butt of their (my) pencil.

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