Monthly Archives: September 2011

TIL Some Stuff About Content Marketing and Relationship Marketing

By | FYI | No Comments

If I’m going to be away from my desk, (during regular business hours1), I want to come away with a new idea, some knowledge, or both – preferably, both. During today’s Austin Content Marketing Meetup, Joey McGirr and Fernando Labastida debated the value of relationship marketing and content marketing, respectively. Throughout the discussion, I heard a lot of questions revolving around social etiquette (namely with regard to Twitter) and effective ways to do the aforementioned types of marketing. Content Marketing (CM): an inbound marketing strategy, which when implemented effectively, results in more qualified traffic to your website(s) and an increase in your number of followers, fans, or friends – using the latter term loosely). Qualities of good content: Fresh Unique Beneficial Actionable Retweetable OK, I dislike acronyms, but I can’t resist – “Is your content marketing FUBAR?”2 Relationship Marketing (RM): personalized tactics used to transition suspects into sales. Bibbidi-Bobbidi-Boo. (You can thank me later for getting that song stuck in…

Read More

It’s No Mehstery

By | Peeks | No Comments

A co-worker and I went to Romano’s Macaroni Grill for an incentivized lunch today and arrived with the early lunch crowd, (aka, fourteen other patrons). Prior to my meal, as with most meals, I washed my hands. En route to the men’s room, I noticed a woman mis-read the sign and enter. I stood outside the door allowing her a couple minutes to acclimate herself with the surroundings and distinguish the fact that she was in the wrong bathroom. As her shadow approached the foggy glass door from the other side, I opened it. We exchanged a few words and a slightly embarrassed smile before I entered to clean up. For lunch I had the whole-wheat fettuccine with broccoli, and the roasted mushroom and salt soup – I could literally feel the moisture being sucked out of my cheeks with each spoonful, (of which there were maybe nine in the cup). What got me there? A “Mystery Card” valued between…

Read More

I Sense You’re Incorrect

By | Neat-o | No Comments

Attention: Conversationalists – How many senses do humans have? We are taught to believe there are only five senses (thank you, Aristotle), but that does not give one of the Earth’s most complex creatures nearly enough credit. The fact is, (and I will explain with efficacy), we have more than five senses. Your body is smart – you may not be, but it is. Without many of these senses, life would be…senseless (ha!) and short-lived. I’ll start with the familiar five: Sight Sound Smell Taste Touch My research uncovered several additional senses, (courtesy of various sources1), listed below with explanations where needed: Hunger Thirst Equilibrioception: balance, acceleration/deceleration, and directional changes Pressure Thermoception: internal and external temperature Itch: this sense is separate from touch Proprioception: location of body parts Nociception: pain – cutaneous (skin), visceral (organs), and somatic (skeletal) Magentoception: albeit weak, our detection of magnetic fields Referencing the familiar five, which of your senses would you least like to live without? I…

Read More

New Weight-Loss Patch?!

By | Humor | No Comments

On my way back from Houston, I saw a media placement for a new[!] weight-loss patch. Please keep in mind, when I say media placement, I’m referring to a re-purposed garage sale sign on an offramp near a truckstop. Just a phone number and the implied promise of losing weight courtesy of a “new” patch. Sorry, but bold, red letters on a tattered sign combined with said sign’s location, led me to believe this “patch” may not be backed by the FDA. So, the sarcastic cynic in me developed a new, new weight-loss patch… See above.

Read More

Jobs v. Passion, (2011)

By | Items to Ponder, Peeks | No Comments

Having “a job” vs “a passion” is like speed dating vs marriage. What do I mean? A few people shared some thoughts on my tweeted opinion (above), so I decided to elaborate. One of my favorite quotes, perhaps a movie line, goes (not necessarily verbatim): “Find what it is you love to do, and then get paid to do it.” Are you passionate about what you do, or are you simply in-at-eight, out-at-five? I don’t view my job as a task. You shouldn’t. Again, just my opinion. If I viewed my job as a task, my mouth would resemble ( and, I would rather my mouth resemble ). It’s unfortunate when people complain about what they do for a living. I believe that if you don’t like what you do, then be assertive enough to try and fix it, or, if that fails, find something else. To segue further into my explanation, I’m going to pose two questions: Why do people…

Read More

Share More, Thanks

By | Items to Ponder, Peeks | No Comments

I began writing this last December, but finally feel it’s time to share…. Today, I was among the few recipients of a touching and overwhelmingly kind email from someone very dear to me. —— I want to express my appreciation and love to you. I know e-mail is a bit impersonal…I would much rather be with you face-to-face, but it is what we have. This past year has been really difficult for me with finishing school and moving to a new city. I have had a lot of fear around me “growing up” and venturing out on my own, leaving the comfort of school, and having you all so far away. Regardless, it is the knowing that you are supporting and loving me where you are…that knowing keeps me strong and happy. It has been ten years since [mom’s] death, and we all have seen so much happen. I pretend…in my mind, imagine her at those moments. I cry because I…

Read More

Once Upon a Time

By | Peeks | No Comments

If I grow up (ya right) and end up wondering: “What if (insert anything I hesitated to do)…” I’ll be extremely disappointed. Since SNL was actually worth watching, I’ve wanted to write a book, a screenplay, something remarkable, and I have yet to complete it – whatever it is, or ends up becoming. To that end, I’ve decided to join a meetup group in the evenings which forces me to sit down, shut up, and write. Hey! That’s the name of the group! Every other idea1 in my Mokeskine® is on hold until I finish what I’ve started. [1] This includes my excuse-a-day desk calendar, with excuses for why you were late/absent or made a mistake.

Read More