Monthly Archives: June 2012

Regarding Dave Chappelle’s Composure

By | FYI, Really? | No Comments

I complain when something is wrong. This is the first time I have felt it necessary to write a letter to the editor of several local papers regarding something I found “wrong” – us. Last night, I attended Dave Chappelle’s surprise performance and could not believe what I unknowingly became a part of. Here’s what I wrote, verbatim. I drove home from The Paramount Theatre on Tuesday night in silence, feeling embarrassed, ashamed, and quite pissed off. The vague questions and severely outdated movie quotes were almost as disrespectful (and annoying) as the shouts comprised of unambiguous words like the current year, a city, his name, and the college you clearly didn’t learn any manners at while attending. As an audience member, I would like to formally apologize to Mr. Chappelle. Sorry we wasted your time. Sorry we claim to love you, but have not figured out what that means. Sorry we transformed the area beyond the stage into a…

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Writing an Effective Email Subject Line

By | Marketing | No Comments

Email remains a strong medium of mass communication in business. However, the presence of SPAM has made it more difficult for marketers to get their emails delivered and opened – even when the message is warranted, relevant, and sometimes requested. To that end, a compelling subject line is paramount, especially when reaching out to recipients for the first time. The internal marketing department, or corporate marketing partner, should be responsible for coordinating all mass emails. This way a group of (presumably) experts that can determine appropriate timing, content, theme, call-to-action, and place of each email message in the marketing plan. That said, there are times when an email needs to be sent to a small group of people (i.e. fewer than 20 recipients) and there’s literally no time for the approval process. In these instances, the sender (usually a salesperson) is responsible for determining the specifics, and with those specifics, the email subject is arguably among the most important, because…

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Using Wikipedia as an Inbound Marketing Tactic

By | Marketing | No Comments

Wikipedia is an online information portal comprised of user-generated content – meaning anyone [that is registered] can add, edit, and moderate the site. That said, don’t try and manipulate Wikipedia by adding falsified, or promotional content, because your content will get reviewed and you may get banned from the site. Not to mention it’s just plain rude. Wikipedia is a huge wealth of knowledge, so you’ll find entries on almost any topic. If you’re interested in driving more traffic to your website and increasing your brand’s market reach, Wikipedia can provide you with a good starting point. For instance, let’s say you’re a sports construction company (e.g. Hellas Sports Construction) that specializes in synthetic turf and your company was selected to perform the field construction on Cowboys Stadium in Arlington. If someone hasn’t already updated the information on that page, you (or your marketing department) could do the following: Create a Wikipedia account, and/or login Visit the page you wanted…

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