Monthly Archives: July 2013

Frisnesscards

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In 2008, I had an idea. It never came to fruition, but has always been a fond reminder of my unbridled ideation process: Identify a problem. Solve. Five years ago, I saw a problem (business cards are boring) and I took it upon myself to come up with a solution. I wanted to make business cards more exciting than the rectangular pieces of cardstock we all pass out, and end filing somewhere unseen, or simply throwing away. Nowadays, my favorite way to recycle business cards is to use them to give myself a manicure. On to my point…my idea: frisnesscards. Yes, frisnesscards. I was going to create a throwable business card – a cross between a Frisbee and a business card, (in case you didn’t “catch” that by the name). It’s not necessarily sustainable, because no one wants to hold 50 Frisbees in their briefcase (pockets are out of the question), but nonetheless it was an idea. As an entrepreneur, I constantly…

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The Next Big Thing

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Anyone can come up with an idea. Fast food for lunch is an idea. I’m talking about a great idea – one worthy of you spending the majority of your time perfecting, polishing, planning, and eventually executing. Every thing started with an idea. And, yes, I separated every and thing intentionally. Maybe the idea was accidental and stumbled upon. Perhaps your idea came to you two twelve-ounce bottles into a six-pack looking ahead into a summer weekend. Mine did, and probably ruined my weekend in the sense that I did not spend it outside enjoying the weather. I spent mine indoors, on my computer, reading – an activity I rarely do. Seventy-two hours later, it had a name, and even that wasn’t the important part. The meat and potatoes – the architecture – had not been defined. I still needed to determine what exactly my idea was, how it would work, and who would use it. Moreover, why would people…

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