In 2008, I had an idea. It never came to fruition, but has always been a fond reminder of my unbridled ideation process:
- Identify a problem.
Five years ago, I saw a problem (business cards are boring) and I took it upon myself to come up with a solution.
I wanted to make business cards more exciting than the rectangular pieces of cardstock we all pass out, and end filing somewhere unseen, or simply throwing away. Nowadays, my favorite way to recycle business cards is to use them to give myself a manicure.
On to my point…my idea: frisnesscards. Yes, frisnesscards.
I was going to create a throwable business card – a cross between a Frisbee and a business card, (in case you didn’t “catch” that by the name). It’s not necessarily sustainable, because no one wants to hold 50 Frisbees in their briefcase (pockets are out of the question), but nonetheless it was an idea.
As an entrepreneur, I constantly analyze the world, looking for better ways of doing things.
Granted, some ideas are better left ideas, but can serve as strategic stepping stones on your path to a great idea (e.g. matchbooks for business cards).
I love using the example of Frisnesscards as my jump-off when beginning the brainstorming process. Not just with entrepreneurial ideas, but ideas on how to help companies attack difficult business development, marketing, and strategy challenges. I think outside. Not just of a box, but outside.
Literally, I get up and go outside. If it helps, I go to a park, but when I do, I always watch out for flying frisnesscards.