I spend more time looking ↑, than I do looking ↓. I love space, writing, and am in a perpetual, relentless pursuit of knowledge. I am a passionate student of marketing, advertising, and technology. And, I occasionally blog.
I am relentless in my pursuit of knowledge, so there is always room for improvement. The majority of my experience has been planning, strategizing, launching, and optimizing B2B and B2C direct marketing initiatives. I have created details national, international, and regionalized marketing plans with emphasis on PR, philanthropic endeavors, direct marketing, sales enablement, and demand generation through resourceful marketing collateral, variable-targeted email, personalized direct mail, traditional and non-traditional advertising, social media, content marketing, and mobile communications.
In addition to planning the various marketing activities, I have grown into a leadership role within several organizations. Prior to managing the marketing team, I learned how to crunch numbers, wireframe design, concept, write, create, (and sometimes code) the complementary tools needed to generate responses, track results, and report campaign progress.
If an elevator bystander inquired as to what I do,
I would respectfully tell them I create remarkable, results-driven marketing solutions, micro-targeted to key audiences by integrating traditional, interactive, online, social, mobile, and non-traditional media for (insert your company here).
Supporting Software Skills
Adobe® Creative Suite
Google Analytics, AdWords, SEM
OmniGraffle / Visio
Demand Generation Tools
Content Management Systems
Social Media Management Systems
Project Management Systems