Category Archives: FYI

Pivot or Persevere?

By | FYI | No Comments

I read (err, listen to) a lot of books. I never have before, but now it’s actually quite enjoyable. One, The Lean Startup, brings to light a methodology in which entrepreneurs must evaluate their business idea and determine whether to pivot or persevere. For the past thirty days, I have been doing exactly that… Asking myself whether to pivot or persevere. After months of minimal sleep, focus groups, and brainstorming, we’re making a pretty significant shift with Sht Lst (pronounced “shit list”). We are building the Sht Lst mobile application. Now, rather than having to load the web app on a mobile browser, users can simply tap the app, document, share and resolve complaints about anything! Development is underway and after it’s live, we will begin our marketing plans. I want to share my Sht Lst with the world!

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Disabling Google Voice on Sprint

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If you’re an early adopter AND a Sprint user, then you’re like me and may be among the pioneers to try enabling Google Voice on your Sprint mobile phone. Recently, I have had a plethora of missed inbound and un-connected outbound calls. I’m going to blame the mistake on Google Voice, considering they are not a wireless carrier. The calls are getting to Google, but Google isn’t getting the calls to me, and vice versa. Regardless, if you have Google Voice enabled on your Sprint mobile phone, you can’t just disable it and expect things to work just fine. There is one final step after disabling Google Voice. In order for your voicemail to actually work, and calls to go through, you have to turn off the forwarding from Sprint > Google Voice (read that as an equation, too). Dial *38 and hit send on your Sprint phone, after disabling Google Voice. You will hear several tones and the call…

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F*ck Cancer

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Yep. That’s how I feel toward all cancers. According to the Official Sponsor of Birthdays®, 1:2 males and 1:3 females will develop some type of cancer in their lifetime. I do not like those odds. So, in October, I ride my bike in support of the most common cancer women get – breast cancer. Help me in my fight by donating to the Mamma Jamma Ride. Thanks for your support. Regards, Ross The Official Sponsor of Birthdays is a registered trademark of the American Cancer Society

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Excel Pro Tip: Hiding Formula Errors

By | FYI, Marketing | No Comments

I’m an Excel nerd, but by no means am I all-knowing when it comes to best practices. I use Excel to manage several important spreadsheets, at the top of that list is my company’s yearly marketing plan, (what my marketing efforts live and die by). One of my formulas aggregates analytics data to give me an overview of performance for various metrics, but if there’s limited data, or data hasn’t been entered yet, I still want the “totals” column to be accurate. In order for that to happen, the other formulas cannot throw an error into the mix. So, I need to effectively hide the formula errors in Excel. A good friend of mine, Andy Row, is an Excel genius, so I often ping him to help me with complex functions or formulas. He recently noticed my Tweet which referenced one way to hide annoying formula errors in my marketing plan. Upon seeing that Tweet, he suggested an easier and…

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Regarding Dave Chappelle’s Composure

By | FYI, Really? | No Comments

I complain when something is wrong. This is the first time I have felt it necessary to write a letter to the editor of several local papers regarding something I found “wrong” – us. Last night, I attended Dave Chappelle’s surprise performance and could not believe what I unknowingly became a part of. Here’s what I wrote, verbatim. I drove home from The Paramount Theatre on Tuesday night in silence, feeling embarrassed, ashamed, and quite pissed off. The vague questions and severely outdated movie quotes were almost as disrespectful (and annoying) as the shouts comprised of unambiguous words like the current year, a city, his name, and the college you clearly didn’t learn any manners at while attending. As an audience member, I would like to formally apologize to Mr. Chappelle. Sorry we wasted your time. Sorry we claim to love you, but have not figured out what that means. Sorry we transformed the area beyond the stage into a…

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TIL Some Stuff About Content Marketing and Relationship Marketing

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If I’m going to be away from my desk, (during regular business hours1), I want to come away with a new idea, some knowledge, or both – preferably, both. During today’s Austin Content Marketing Meetup, Joey McGirr and Fernando Labastida debated the value of relationship marketing and content marketing, respectively. Throughout the discussion, I heard a lot of questions revolving around social etiquette (namely with regard to Twitter) and effective ways to do the aforementioned types of marketing. Content Marketing (CM): an inbound marketing strategy, which when implemented effectively, results in more qualified traffic to your website(s) and an increase in your number of followers, fans, or friends – using the latter term loosely). Qualities of good content: Fresh Unique Beneficial Actionable Retweetable OK, I dislike acronyms, but I can’t resist – “Is your content marketing FUBAR?”2 Relationship Marketing (RM): personalized tactics used to transition suspects into sales. Bibbidi-Bobbidi-Boo. (You can thank me later for getting that song stuck in…

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Hi, C-Cups

By | Blog, FYI | No Comments

Here from one of my creative Tweets? Sorry. I’m shameless when it comes to breast cancer. While I’m at it, I’ll go ahead and say hi to the A- through Z-cups. According to BreastCancer.org, “1 in 8 women in the United States will develop breast cancer over the course of a lifetime.” According to Facebook, I have approximately 850 female friends. Based on the aforementioned stats, 102 of them will develop breast cancer. I do not like those odds. Agree? Prove it. Donate to the Texas Mamma Jamma Ride and support me and Team Komen Austin (I’m the captain!) in this year’s ride. Thanks for your support, @rossclurman About the Texas Mamma Jamma Ride About the Austin Affiliate of Susan G. Komen for the Cure®

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An App For The Insecure

By | FYI | No Comments

Are you one of those people who incessantly watches the fluctuation of your Facebook friends? I notice my number change on a regular basis, but could care less who the individuals actually are. That said, I will admit I’ve figured it out accidentally on occasion, and it stings a little – when you realize you hurt/offended someone enough to get un-friended. Sometimes, I have found friends who have mysteriously (and mutually) been removed. Recently, I was trying to invite a good friend to my birthday dinner and I couldn’t, because she was no longer friends with me on Facebook. Our real-life relationship hadn’t changed, so I was able to invite her the old-fashioned way – text message. Regardless, we re-friended each other, she came to dinner, had a blast, and now I’m blogging about it. I honestly feel Facebook drops friends on purpose. If their “suggested friends” algorithm runs out of conceivable candidates, what’s stopping Facebook from dropping the few…

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Trolling For Chicks

By | FYI | 2 Comments

If you decide where your night leads based solely on the ratio of TNA:CNB, then my friend, you’re probably not my friend. In addition, you probably don’t care about the underlying privacy issues related to using facial-recognition software in public places. UPDATE: SceneTap actually uses facial-detection software, not facial-recognition. Your privacy is safe, your gender is not. SceneTap will soon be offering its ratio-ranking services to establishments interested in providing patrons with the amount of males and females currently trolling their bar. SceneTap uses facial-detection software, (similar to iPhoto and Facebook), to identify: Number of people Number of female people Number of male people SceneTap then uses an advanced algorithm to determine what’s called a “ratio” of male people to female people. It’s all very confusing and I’m not a scientist – I’m a sentence-ist. Basically, you get a meaningless figure, as SceneTap’s software currently cannot identify d-bags. If they could, the ratio’s colon, (males:females), would be represented by an…

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Surviving Away From Home

By | Blog, FYI | No Comments

Stress can literally kill us. (This is a bad thing.) I try to remain as stress-free as possible. Especially when I travel for work. When I travel for leisure, I usually don’t get stressed because I don’t have deadlines. Regardless what you’re traveling for, it’s important to stay healthy when doing so. Tony Schwartz, of The Energy Project, has outlined the six key ingredients to staying healthy while traveling. Here are a few, which I will definitely be practicing for my upcoming trip to Chicago for ACT’s Enrollment Planner’s Conference. Get enough sleep. Start your day with 20-30 minutes of exercise. Take a few calculated breaths between scheduled events. In addition to those, I am usually very conscious about what I eat. In fact, out of the last 100 meals I’ve had, I can honestly say only about three of them were fast food.1 [1] Lunchables do not count as fast food and I definitely had two last Saturday.

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