Category Archives: Neat-o

I Sense You’re Incorrect

By | Neat-o | No Comments

Attention: Conversationalists – How many senses do humans have? We are taught to believe there are only five senses (thank you, Aristotle), but that does not give one of the Earth’s most complex creatures nearly enough credit.┬áThe fact is, (and I will explain with efficacy), we have more than five senses. Your body is smart – you may not be, but it is. Without many of these senses, life would be…senseless (ha!) and short-lived. I’ll start with the familiar five: Sight Sound Smell Taste Touch My research uncovered several additional senses, (courtesy of various sources1), listed below with explanations where needed: Hunger Thirst Equilibrioception: balance, acceleration/deceleration, and directional changes Pressure Thermoception: internal and external temperature Itch: this sense is separate from touch Proprioception: location of body parts Nociception: pain – cutaneous (skin), visceral (organs), and┬ásomatic (skeletal) Magentoception: albeit weak, our detection of magnetic fields Referencing the familiar five, which of your senses would you least like to live without? I…

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Four-Loko Fuel

By | Neat-o | No Comments

Typically, alcohol and caffeine are processed by the human body and dispensed over a bowl of water. However, when the two ingredients are mixed (caffeine + alcohol) and combined with irresponsible consumption, the FDA will bypass the human body and ban it. Thus, leaving wholesalers to look for new ways to dispose of the alcoholic energy drink. To the rescue comes MXI Environmental Services in Virginia, who found a way to recycle Four Loko into ethanol fuel. True story.

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Are You From Tennessee?

By | Neat-o | One Comment

Pick-up lines are just awful. Anytime I’ve used one, my clear intent was to not be taken seriously. However, when used facetiously, the outcome can be a pleasant conversation, rewarded with a phone number and even a first date. For anyone uncomfortable with making an impromptu introduction, here’s some good news: now your coaster can cast and tug for you. Using a translucent bar surface, a camera, a projector and an infrared light source, circular coasters are identified as they are placed atop the bar and assigned an random gender, sexual preference and interest level. The projector highlights your coaster text messages begin circling it. Then, your coaster tries to “hit on” other coasters within a 60-centimeter radius by sending random pick-up lines to them. If the attraction is high (based on interest level) and the pick-up lines are interpreted favorably, the two coasters will continue communication. The idea is that the owners of the beverages resting on top will…

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Eyes Finally See

By | Neat-o | No Comments

Human senses are very powerful and [most of] what they enable you to see, feel, hear, smell and taste is incredible, and unfortunately, often taken for granted. I’ve often pondered which sense I could likely live without, and, as much as I enjoy food, I would have to say taste would be the first to go. The remaining senses would rank: smell, touch, hear and finally sight. I don’t know if I could ever live without being able to see. I would miss so many things; however the same can be said about the other four. Advances in technology using gene therapy, stem cells and tiny electrons, have enabled us to give sight to the blind. In fact, there is more than one way to restore vision to those without. Cut the head off a snowman…there are eight! An implanted micro telescope can combat macular degeneration In male squirrel monkeys, color-blindness has been reversed using a harmless virus to transport…

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Don’t Get Too Close

By | Ads, Neat-o | No Comments

Activision’s GoldenEye007 was recently released for Nintendo Wii and I can’t wait to play what some are calling “the best first-person shooter for Wii.” In an effort to market the game online, Activision launched a website enabling visitors to input a URL, plant proximity mines on it, drive traffic to the URL (now with mines), and…boom. See it in action. Blow something up.

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Chew On This

By | Ads, Neat-o | No Comments

Trident Layers is launching a “fresh” non-traditional marketing campaign built around their integrated campaign’s slogan: “So good you’ll want to get paid in gum!” In New York City, at designated Trident Layers cab stands, pedestrians can present a pack of Trident Layers gum in exchange for a cab ride anywhere within city limits. If you’re in the city (on October 21), head over to Broadway & 42nd street between 6:30 a.m. and 2:30 p.m.. Don’t forget your [Trident Layers] gum. Source: MediaPost

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Breathing Disease

By | Neat-o | No Comments

Did you know there are more than 300 compounds in your breath? Neither did I. Among them are pleasant scents, foul scents, and even compounds that can be an indication of various deseases, including certain types of cancer and diabetes. Stony Brook University is currently R & D’ing a handheld device to collect and analyze your breath for the latter of the four using a new type of sensor nanotechnology. The former three can still be detected and brought to your immediate attention by the olfactory system. According to lead researcher Perena Gouma, Ph.D., an Associate Professor and Director of the Center for Nanomaterials and Sensor Development in the Department of Materials Science and Engineering at Stony Brook University, and her research team, the new nanomedicine tool is designed to enable individuals to monitor signaling gas – such as acetone in exhaled breath – with their own inexpensive, non-invasive breath analyzer. “This is a single breath analysis diagnostic tool for…

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Linggo’s Lunar Lesson

By | Neat-o | No Comments

The Universe on the History Channel is currently my favorite show. The episode I watched tonight was particularly interesting, and as I try to do every day, I learned something(s). After coming in from my balcony, where I shared a glass of wine and some familial conversation with my neighbor, I watched an episode about our moon. I nerd out to this kind of stuff, hence the following… I love looking up (and out). In fact, almost three years ago, I wrote a similar post. Only on rare occasions can I see the moon from my side of my building. Fortunately, I still have a decent view of the Texas sky. Before dark, I could see Mars off to the east. After sunset, I could only see a handful of stars through the cloud formations impeding my view. What did I learn about what I could not see [tonight]? It is hypothesized that without our moon, humans would not exist….

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Make Some [Nature] Noise

By | Neat-o | No Comments

Arrived to work early this morning for a meeting, (difficult enough in its own right), but especially so in the rain, because Texans transform into Sunday drivers when clouds spit. I was early so I did some freelance browsing while I waited and found something fun. After playing with it for a few minutes, I left for the meeting. A little over 30 minutes later I returned to a closed door. I did not shut my door, so this arouse my suspicions. Apparently, someone was not fond of the flailing loon I left looping on my laptop. Relax, relieve some stress, or just freak out your entire office (like me). Setup a soundtrack for your nine-to-five at: naturesoundsfor.me.

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Brand Boutiques

By | Neat-o | No Comments

Pop Tarts recently opened a bakery, (if that’s what you call it), in New York. You can visit a Mr. Clean car wash in Ohio, Atlanta and Texas and now Tide is entering the dry cleaning business with three stores in Kansas. A product/brand-specific boutique is brilliant marketing and a great way to boost brand/product presence in social media. Why? Consumers can see realtime the product’s life cycle from start to finish Brands can demonstrate product applications in unique ways A physical market presence outside the aisle strengthen the brand, reinforces the products value and gives consumers a way to connect on a whole new level. Using location-based updating services (Twitter, Gowalla, foursquare, and now Facebook) these brands can have people check-in, invite friends and share the experience with their social circle. I propose a restaurant where, in place of typical tabletop catsup and mustard, you find Hidden Valley Ranch Dressing…chilled of course. They could call it “The Ranch Ranch,”…

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