Who wouldn’t get a little throat knot after viewing a one-minute video of connections between loved ones set to Louis Armstrong’s When You’re Smiling? The spot aired last month and ends with a couple communicating in ASL saying “I love you”. Touching. These emotional ads highlight one of the many new features of the iPhone 4 – FaceTime. A video/voice call feature that requires the iPhone 4 and a Wi-Fi connection. Without further ado, here it is. FaceTime: The subsequent four spots, which aired Sunday, are set around a similar theme: the impact of a being able to see someone face-to-face… to encourage a smile (and see what’s underneath). to get input on a new do. to introduce a recent addition to the family. and, to deliver some big news about a project. Watched in succession, they somewhat lose their individual emo-effect, but I’m sure many can relate to one, (and Apple banked on that). Smile: Haircut: Meet Her: Big…
Out of all forms of advertising, print remains my favorite. You only get one glance of about two seconds to make it work. These work. Using quite a few flanges and several sets of hands, the creative team behind these ads definitely caught my attention. To see them all, check out Funzug.com.
If you like advertising and you know it, clap your hands. If you thought “spots” meant something else, clap your hands. Those of you who clapped second, leave. Or stay, you may enjoy these ads…I did. If you are familiar with Apple’s 1984, don’t get your hopes up – it didn’t make the cut.1 Check out AdFreak’s list of “The 25 most epic ads that aren’t ‘1984’”. 1You may be able to derive that from AdFreak.com’s post title.