I read (err, listen to) a lot of books. I never have before, but now it’s actually quite enjoyable. One, The Lean Startup, brings to light a methodology in which entrepreneurs must evaluate their business idea and determine whether to pivot or persevere. For the past thirty days, I have been doing exactly that… Asking myself whether to pivot or persevere. After months of minimal sleep, focus groups, and brainstorming, we’re making a pretty significant shift with Sht Lst (pronounced “shit list”). We are building the Sht Lst mobile application. Now, rather than having to load the web app on a mobile browser, users can simply tap the app, document, share and resolve complaints about anything! Development is underway and after it’s live, we will begin our marketing plans. I want to share my Sht Lst with the world!
The majority of my free time (outside of my nine-to-five) is spent on Sht Lst, but when I’m not working on Sht Lst, eating, sleeping, planning my wedding, or working out, I am learning. A good friend of mine sent me a list of thirty audio books (he knows I don’t enjoy reading) to help me on my adventure to grow personally and professionally. Using the time between home, work, and the gym, I have been able to “read” (listen to) five books, and all have been extremely helpful in my pursuit of becoming a better entrepreneur. If there were anything I could ever wish for more of, it would be time, then knowledge. Two things I’m afraid many of us often waste. Now I cram as much knowledge into a car ride as humanly possible, In fact, there have been times I will sit in the parking lot at home, at work, and at the gym to squeeze in…
I have heard most entrepreneurs refer to their project as their “baby.” Appropriately, my recent project took just about nine months to deliver. Nine months of paperwork, patents, and programming (courtesy of a web development team I managed through Some Script) and I have successfully completed the beta version of my baby: Sht Lst (pronounced “shit list”) – and I have just begun. Simultaneously, I also applied for six trademarks, argued the use of two separate (but similar) company names, persuaded the great state of Texas to allow my legal business name to closely resemble that of what my lawyer refers to as a “fun, but vulgar term”, purchased seventy-three domains, and spent the most money I have ever spent on any one thing. I have never been happier in my life.