80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall
The Pareto principle exists across everything — from business to zoology, and sales/marketing. If you’re unfamiliar with the principle, start here.
If you are familiar with the Pareto principle, good. This book will help you apply the principle to improve the results from your sales and marketing efforts. Perry shares real-life examples of what works (and what doesn’t) from prospecting to closed-won.
Gain straightforward advice and insights from soup to nuts along the sales/marketing customer journey.