Cold Calling Is Not Dead, But…
Let’s face it, 99% of inbound sales calls are bullshit. Some SDR in a call center has a list of names, with you on it because of your: title, industry, company size, location, and/or seniority. But, before you pick up…
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Mother’s Day 2018
Both my mother and step-mother tell me—as they’ve told me for years: “The best gift you can give me on Mother’s Day is a phone call.” So, at the very least, I’ll spend an hour on Mother’s Day talking with…
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Work-Life Balance: 10 Ways To Tip The Scale
Thankfully, I love what I do—marketing—so working hard, long hours doesn’t necessarily disrupt my work-life balance. Even working 50-60 hours/week, I’m still able to spend plenty of time with friends and family, traveling, mountain biking, reading, writing, and occasionally binging…
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A 3-Step Approach To ABM I Learned While Mountain Biking
Saturday afternoon, I went mountain biking with Andy Polito of The Ronin Society. During our ride, Andy shared his three-step approach to finding and recruiting new customers—a simple, no-nonsense approach to something most digital marketing professionals try to overcomplicate. First,…
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What Will You Have Achieved Ten Years From Now?
Once you have mastered time, you will understand how true it is that most people overestimate what they can accomplish in a year – and underestimate what they can achieve in a decade! – Tony Robbins It took me more…
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3 Guiding Principles For Successful Team Communication
1. Keep your team informed of your availability. Slack, my favorite app for team communication, allows administrators to set five default “Suggested statuses” for their team. The five I’ve come to love are: (Note the icon color—a subtle indication of…
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5 Questions Every Entrepreneur Needs To Answer—Before They Build Anything
I love coming up with new ideas. In fact, on my StrengthsFinder assessment, one of my top five strengths is Ideation. But, ideas aren’t anything without execution. Before you execute a new business idea, it’s important to ask yourself these…
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1 Line Of Code Every Single Website Needs
Almost every website contains copyrightable information: original content, business intelligence data, pricing tables, photographs—all considered copyrightable. It makes sense to have the correct year near the copyright on your website. Here’s the simple line of JavaScript code we use to automatically…
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Crowdfunding Your Startup? Go Fund Yourself.
Whether you’re raising money for a charitable cause or starting a new business, there’s no denying crowdfunding works. Crowdfunding is a great way to generate attention (and money) to build, launch, and promote your startup. However, if you’re considering crowdfunding…
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No. 26 in D-Minor
In an effort to continue my search for knowledge, I explored a topic which I have always believed to be true – the positive effect of classical music on intelligence. The Mozart Effect has been studied and publicized for years…
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