Creative entrepreneur and data-driven marketing leader with both strategic and tactical expertise across every marketing discipline and almost every channel of communication.
09/2015 - Present
Direct all brand, product, and revenue marketing activities on behalf of key clients and our agency. Built and manage a team of ten, develop and maintain client/partner relationships, and oversee the positioning, pricing, and promotion of our agency’s products and services.
- Fundamental in growing annual revenues by 10% in 2015, 30% in 2016, and over 50% in 2017
- Orchestrate growth marketing across digital and traditional channels—doubling inbound MQLs in 2017
- Implement operational efficiencies, reducing project management by 25% and on-boarding time by 66%
- Administrator for CRM, marketing automation, and analytics tools—leading to a 3x lift in conversions
08/2007 - 12/2008
Studied Entrepreneurship and Innovation while building a startup company.
- Recognition among most-successful student businesses
- Startup acquired and moved to Austin in December, 2008
- AdWords & Analytics Certified; Expert with Salesforce, HubSpot, Marketo, and more
- Fluent in every major marketing discipline with creative, strategic and tactical experience
- Practiced leader—recruiting, developing, and managing successful marketing and sales teams
- Proficient, professional, and effective communicator—virtually, in person, and in front of an audience
- Promote new ideas and innovations
- Form a strong rapport with colleagues and customers
- Strategize, manage, and execute record-breaking marketing campaigns
- Challenge myself to solve problems creatively and proactively
Volunteer and board member with Ruby’s Rainbow since 2012; involved with various student-led business/marketing groups at the University of Texas; and active participant in several local bike rides. I also love to write.