Resumé

Leadership
Marketing Strategy
Project Management
Tactical Execution
Marketing Analytics

Summary

Creative entrepreneur and data-driven marketing leader with both strategic and tactical expertise across every marketing discipline and almost every channel of communication.

Experience

09/2015 - Present

Direct all brand, product, and revenue marketing activities on behalf of key clients and our agency. Built and manage a team of ten, develop and maintain client/partner relationships, and oversee the positioning, pricing, and promotion of our agency’s products and services.

  • Fundamental in growing annual revenues by 10% in 2015, 30% in 2016, and over 50% in 2017
  • Orchestrate growth marketing across digital and traditional channels—doubling inbound MQLs in 2017
  • Implement operational efficiencies, reducing project management by 25% and on-boarding time by 66%
  • Administrator for CRM, marketing automation, and analytics tools—leading to a 3x lift in conversions

Education

08/2007 - 12/2008

Studied Entrepreneurship and Innovation while building a startup company.

  • Recognition among most-successful student businesses
  • Startup acquired and moved to Austin in December, 2008

Qualifications

  • AdWords & Analytics Certified; Expert with Salesforce, HubSpot, Marketo, and more
  • Fluent in every major marketing discipline with creative, strategic and tactical experience
  • Practiced leader—recruiting, developing, and managing successful marketing and sales teams
  • Proficient, professional, and effective communicator—virtually, in person, and in front of an audience

Goals

  • Promote new ideas and innovations
  • Form a strong rapport with colleagues and customers
  • Strategize, manage, and execute record-breaking marketing campaigns
  • Challenge myself to solve problems creatively and proactively

Avocations

Volunteer and board member with Ruby’s Rainbow since 2012; involved with various student-led business/marketing groups at the University of Texas; and active participant in several local bike rides. I also love to write.